Popradský

For Popradský, a leading Slovak producer of coffee and teas, we sensitively modernised the range of mono herbal teas. One of the key requirements was to preserve the existing colour coding of individual variants.

Thanks to a significant improvement in herb compositions and clearer emphasis on product names, the packaging became easier to read and the differentiation between variants was substantially strengthened. The natural, authentic tone and sense of “honesty” remained intact. The result is a trustworthy, clear, and well-structured design that respects the brand’s character and makes orientation on the shelf easier.