MLSNI.SI

Tatra MLSNI.SI is a new range of flavoured curd desserts from Mlékárna Hlinsko, for which we created a complete visual solution – from packaging design and key visual to advertising communication.

The design of all four curd mixes playfully and clearly works with the idea of connecting two distinct worlds: smooth semi-skimmed curd and premium fruit jam with large fruit pieces. The packaging clearly communicates the freedom of choice – customers can mix both parts into one flavour experience or enjoy each component separately, exactly according to their taste.

The result is a visually distinctive and easy-to-read range that explains the product principle at first glance, supports the playful character of the brand, and strengthens the perception of quality and honest