Zlatopramen Radler 0,0%

For the popular 0.0% alcohol Radler range, we designed a completely new can design with a strong focus on quick orientation and shelf impact. A key element of the redesign is the more distinctive colour coding of individual flavours based on the fruit used, increasing product recognition and making selection at the point of sale easier.

The design is further enhanced by significantly enlarged fruit illustrations, highlighting the main flavour and visual ingredients of the beverage. The new cans feel fresh and modern, clearly communicating the character of each variant as well as the non-alcoholic nature of the entire range at first glance.