Eminent – gluten free

We approached the redesign of Eminent packaging as an opportunity to create a visual style that speaks the language of customers and clearly communicates the brand’s values. Inspired by nature and modern aesthetics, the light wooden background gives the packaging a natural and subtle appearance, while photorealistic imagery of ingredients such as meat, herbs, and grains clearly conveys product quality and authenticity.

The entire pet food portfolio was designed to be easy to navigate at first glance. Clear colour and text differentiation helps customers choose products by flavour, age, or breed. Horizontal blocks highlighting key benefits provide practical information exactly where customers expect to find it.

This redesign goes beyond visual appeal – it is a tool that builds trust, supports sales, and leaves a lasting impression. Eminent now looks as good as the quality of its ingredients.