Khell Food

For the Hungarian brand Khell Food, we adapted our original design concept across a broad portfolio of chilled sandwiches and baguettes. The goal was to bring the range together under one distinctive and easily recognisable visual system that clearly differentiates individual variants while leaving room for future range extensions.
The design is built around bold colour coding and a distinctive label that connects the brand with the product name and key ingredients. The product itself also plays an important role. A transparent section of the packaging allows it to stand out naturally, while the foodshot on the label enhances appetite appeal and makes it easier to navigate quickly between individual variants.
The result is a cohesive and flexible packaging system that unifies different product formats under a single visual identity, keeps the broad portfolio clear and easy to navigate, and is ready for future extensions.