ESSENTÉ

A leading manufacturer of professional Czech cosmetics, Mako Butterfly, launched a brand-new premium line – Essenté.
Our task was to transform their vision into a complete visual identity. After thoroughly understanding the client’s ideas and the needs of the intended target group, we developed a series of creative concepts that captured various aspects and benefits of the new brand.

Each concept reflected the premium quality of the products, which made the final choice a matter of careful discussion. Following a joint consultation, one concept was selected and further developed for a wide range of applications.

The winning design was expanded into a full visual system – including a brand manual, packaging design, product catalogue, roll-ups, e-shop visuals, and other sales support materials.
The brand was launched both in beauty salons and online. Since its debut, sales have steadily grown along with its popularity among customers.