EASY FRUIT

Easy Fruit by Hamé is a playful and modern way to encourage not only children but also teenagers to consume fruit more often – while staying “cool”. The bold packaging design helped the product quickly establish itself on the market and connect with a young audience.

A key element of the visual identity became the distinctive illustrations, which give the brand character, energy, and strong recognisability. Thanks to them, Easy Fruit has built a strong market position and become a popular choice among younger consumers.